March LA.B Oblongue Continental quartz white dial steel bracelet gourmette gold 20 x 40 mm

The Story

Product design purists have a fundamental principle: function defines the form of their creations. Contrary to their philosophy, the shape of our new watch de facto defines its name, as a matter of artistic course.

OBLONGUE is a gentle, languorous word that stretches and lengthens. An elegant term that defines an elongated shape, longer than it is wide, with rounded ends.

A retro-modern timepiece

Designed for the contemporary woman, OBLONGUE pays homage to vintage aesthetics. The subtle balance of brushed and polished surfaces combined with the bevelled crystal brings a touch of modernity and ensures that it complements any outfit, from casual to elegant. The dial reveals a minimalist yet refined design that pays homage to the classic watches of the past.

The elongated case of this elegant new timepiece is all grace and refinement. Its slender silhouette fits perfectly on the wrist. The elegant oval shape of the crown matches that of the subtly polished and brushed buckle, guilloché with March LA.B.'s signature intertwined lines. Attention to detail was at the heart of the design.

The "less is more" dial philosophy

The OBLONGUE dial combines minimalism with refined elegance. It embodies the philosophy that beauty lies in simplicity. In the center, the M logo is applied with finesse to the uncluttered dial. The hands are slender to allow the whole to breathe.

A gourmet bracelet

The links of the OBLONGUE Gourmette bracelet are delicately sculpted to echo the distinctive shape of the case. Each link is a masterpiece, creating a visual fluidity between the case and the wrist. The whole evokes an elegant continuity, where the elongated silhouette becomes a true work of art to wear. You can also opt for the leather version with an alligator or goatskin strap, which adds a touch of rock to this exceptional timepiece.

An ultra-precise Swiss quartz movement

Distinguished by its precision and reliability, the RONDA 1024 Swiss quartz caliber is proving to be the best choice for many luxury watch brands thanks to its top-quality performance. This Swiss movement is equipped with a quartz oscillator that uses electrical vibrations to maintain remarkably high time accuracy. It is also equipped with a temperature regulation system that adjusts the frequency of the movement according to thermal fluctuations, ensuring constant precision regardless of environmental conditions. In addition to its precision, it is also designed to be extremely reliable and durable. It is equipped with a long-life power supply system that provides up to 60 months of battery life. Approximately 2 weeks before the end of the battery life, an indicator called EOL causes the second hand to jump every 4 seconds to signal the need for a battery change.