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Introduction
The world of jewelry is constantly evolving, shaped by visionary designers who dare to break the codes of classicism to offer unique experiences. It is in this spirit that the So Shocking brand was founded in 1998 by French jewelers driven by a passion for innovation and the challenge of convention. Distinguished by its determination to offer jewelry that breaks away from convention, the brand infuses each of its collections with modernity and daring, to create the unexpected and captivate the eye.…
The emergence of the So Shocking brand: breaking codes to create the unexpected
So Shocking was born in 1998 out of a desire to go beyond the limits of traditional jewelry. It embraced its provocative mission by bringing a breath of fresh air to the jewelry world through the progressive and inventive ideas of its creators, several independent master jewelers who decided to join forces to give shape to their shared innovative vision. These artisans, who understand the importance of fusing modern innovation with timeless refinement to fashion jewelry that goes beyond pre-established expectations, offer authentic creations with stunning designs. The brand's signature motif, an oval buckle, comes in many variations. Intertwined, on its own, adorned with stones, empty or full: the So Shocking buckle is a true signature!
Boldness redefined, a balance between luxury and originality
The very essence of So Shocking lies in its ability to unite contrasting elements in a harmony of shapes, materials and textures. Suggested, but never vulgar, transparency evokes images of fishnet and lace that become distinctive visual codes. Each jewel is a dialogue between luxury tradition and an unconventional attitude, creating an atmosphere where refinement coexists with a modern aesthetic. In this epic of creativity, the slogans "Rock your jewels" and "Women with attitude" resonate as an invitation to embrace your own brilliance. With So Shocking, jewelry is reinvented as an experience that transcends boundaries, where jewelry becomes an authentic extension of your unique personality..
Among the So Shocking jewelry we like to highlight, Inverso reversible ring is without doubt THE masterpiece, illustrating the degree of innovation offered by the brand. With its ingenious pivot system, the ring features a double-sided design, allowing you to adapt its appearance to your every whim, and harmonize it with your outfits and moods!
Jewelry that tells your story
So Shocking creations are more than just jewelry; they are personal stories embodied in precious stones and gold. Each model reveals a design that proudly asserts itself on your skin, revealing colors and brilliance that will charm you and, above all, suit you. At once bold and subtle, this precious touch is a true echo of your individuality... Following no predefined script, the pieces fashioned by La Maison write their own story, inspiring a deep, personal connection between you and your jewel. Taking pride in defying convention with poise, So Shocking embodies this duality, offering designs with character that are both unique and innovative. The brand advocates an attitude that challenges norms, while maintaining a chic, universal elegance.
Whether it's for a birthday, Mother's Day, Valentine's Day, a marriage proposal or to mark any of life's milestones, such as birth, PACS or graduation, there's a So Shocking jewel to suit every situation. Black or white diamonds, ornamental stones and gold combine to give life to collections with distinctive styles, aimed at women with character, who know what they want and what they like. Make your mark and show the recipient that you know her well, by giving her a precious accessory that will meet all her expectations!
A brand in tune with the times
So Shocking's daily leitmotiv is to reinvent itself to meet the expectations of new generations. As fashions and inspirations evolve, the brand understands this and makes it its duty to offer jewelry that meets these new demands, by proposing jewelry that is modern, attractive and of high quality. However, So Shocking doesn't just conform to the trend, it also strives to shape a more responsible future. Concerned for people and the environment, we actively work to improve our social and environmental impact. Every decision she makes is imbued with values rooted in her DNA, guiding her commitment to sustainability. So behind every piece of So Shocking jewelry lies more than mere aesthetics: it's a testament to dedication to the idea of more responsible design, where beauty goes hand in hand with conscience and respect.
The materials used
Initially, Maison So Shocking worked only with white and rose gold, but is now forging an identity with an expanded range that includes yellow gold. This evolution stems from the success of collections such as Origine and Singulière, which are now adorned with the warm, sunny hue of yellow gold, bringing a new dimension to jewelry aesthetics. The gold used to shape all our creations is made of 18k gold , the finest quality gold available for jewelry making.
At the heart of these creations, diamonds play a predominant role, as much for their brilliance as for the duality they offer. White diamonds, pure, clear gems, catch the light in a unique way, their beautiful whiteness adding an extra touch of light to each piece they adorn. In parallel, black diamonds exude a luxurious aura of character, contrasting in the most beautiful way with both the gold that supports them and the white diamonds they usually accompany. The meeting of these two extremes of the diamond spectrum creates a striking play of light and a captivating visual contrast, perfectly symbolizing the very essence of So Shocking.
Two collections stand out for their creative use of ornamental stones such as lapis lazuli, malachite and mother-of-pearl: Première Fois et Inverso. These natural, colorful stones lend artistic depth and unique personality to each creation, giving life to a captivating, refined visual palette. The result is pretty, sparkling jewelry that can be worn on its own or in accumulation, as a set or mixed together to create your own color scheme. Ear studs, bracelets, rings and necklaces are revealed in cheerful tones that will delight all those who love bright, cheerful pieces!
A responsible and ecological vision
At So Shocking, our ambition is twofold: to offer durable, timeless jewelry while minimizing our impact on the environment. Aware of its responsibility to the planet, the brand has taken steps to limit its impact, and to be in line with the ethical values it upholds. With this in mind, the cases used to protect your jewelry have been designed to reflect the brand's commitment to sustainability. The brand has chosen natural and recycled materials, notably recycled textured paper, to create packaging that combines refinement and ecological awareness. By adopting eco-responsible packaging, So Shocking shares its commitment to preserving the beauty not only of the jewelry it creates, but also of the planet we all share. Every step of the process reflects the brand's sincere desire to contribute to a better world, where environmental awareness and timeless elegance coexist in perfect harmony.
The So Shocking collections: daring jewelry
Capriciuse: awaken your desires
Let yourself be seduced by the bewitching creations of the collection Capricieuse... Resisting will be impossible! Caprice is an invitation to satisfy your most spontaneous desires, to embrace the joy and happiness that comes with them. So Shocking has created a jewelry line that embodies these sensations, offering pieces imbued with femininity and passion. The modern, delicate lines of the Capricieuse collection give rise to an irresistible desire to be its proud owner. Each piece of jewelry is a hymn to spontaneity and timeless beauty, evoking a sense of freedom and self-confidence. The Capricieuse collection is much more than just a series of jewelry pieces; it is the ultimate expression of femininity, refinement and joy. Featuring black diamonds, the pieces in this line display assertive volumes, perfect for those who assert their strength of character.
Emotion: reveal your feelings
Give in to the call of emotion and succumb to the sparkling jewelry pieces in the collection Emotion, to make your declaration an unforgettable memory! Dare to express your feelings and desires in all simplicity with the pieces in this collection, veritable mouthpieces of powerful emotions. Each piece of jewelry features modern, feminine curves, designed to fill you with joy while arousing the admiration of your loved ones. Follow your heart and your impulses, without restraint! By revealing your emotions, you multiply them, creating memorable moments that stay with you forever. The jewelry in this line is richly crafted with diamonds, offering richly paved creations that sparkle with your every move…
Enchaîne-Moi: expression of character
The collection Enchaîne-Moi presents original pieces that express their personality through determined volumes and modern design. The buckles cross and uncross, forming a chain of indestructible links, symbolizing deep attachment. This is the irresistible promise of this collection, where each jewel tells a unique story. Resolutely feminine, each creation evokes character and charm, with that little extra something we love. Offering a visual testimony to the power of human emotions, Enchaîne-Moi rings can, for example, be used as original, creative wedding rings.
Inverso: jewelry innovation
Imagine being able to change your style with a simple gesture... The reversible jewelry collection Inverso offer you this magic, allowing you to rotate the face of your buckle according to your desires and inspirations. Innovative in the field of French jewelry, the recto-verso concept takes on a whole new meaning with Inverso, where ornamental stones and diamonds enter into resonance. This collection reveals a ring in two versions, each side displaying a resolutely different profile from the other. Be confident, dare to defy convention and shake up your everyday life with jewelry that embodies renewal and transformation!
Origine: natural elegance
Dive into our "coup de cœur" collection, and discover the incredibly feminine, precious accessories with pure lines that await you! Let yourself be seduced by timeless jewelry that will delight you with its intensity and purity of line. With the Origine, So Shocking offers jewelry with a modern allure, yet easy to wear on a daily basis. White, yellow or rose gold is sublimated by the presence of diamonds, both discreet and bold when set in pavé, on necklaces, bracelets, earrings or rings that we love to wear every day! In this case, the buckle is revealed in its purest form, self-sufficient in giving shape to strikingly beautiful jewelry.
Première Fois: a range of possibilities
Illuminate your outfits with a touch of color and light by choosing one of these jewelry pieces magnified by the stone of your choice: white or pink mother-of-pearl, lapis lazuli, malachite or diamonds! The collection Première Fois has been specially designed for women who embrace their femininity and need no external validation to shine. Each piece of jewelry in this collection is a way of asserting your personality, wearing colors that make you glow and make you solar. The choice of stones and materials reflects the diversity of your moods and styles, allowing you to create unique and captivating combinations. With Première Fois, every moment is a new opportunity to shine, and to spread your sparkling mood around you every time you make a move!
Singulière: assertiveness
Adopt a modern, minimalist design, and stop relying on others for your happiness! Explore the collection Singulière, specially designed for ambitious, independent women who aspire to total freedom and need no validation to succeed or indulge in moments of joy. The jewelry in this collection is designed with disconcertingly simple lines, each one reflecting your unique essence and inspiring you with the courage to realize all your dreams. In 18k rose gold, 18k white gold and diamonds, these pieces are a celebration of femininity and independence. Don't be afraid to assert your authenticity... In all circumstances! Designed for women who want to emancipate themselves, break free from the shackles of society and proudly display their independence, the creations in this line are jewelry you can give yourself to celebrate the way you deserve to be celebrated!
Tandem : the union of hearts
Unite your destiny with that of your partner and send her the message of love she deserves... Through jewelry Singulière, As messengers of your feelings and the embodiment of your unbreakable bond, emotions are revealed with force. The creations in this collection carry deep meaning, echoing the iconic design of intertwining buckles. By opting for one of these passionate jewelry pieces, they will become the guardians of your commitments, silent witnesses to your love and shared promise. Modern and feminine, Tandem embodies the fusion of discreet charm and refinement, inviting you to succumb to its beauty. Once adopted, necklaces, bracelets and rings will become an essential part of your story together, a constant reminder of all that unites you and the vows you share…
Conclusion
Since its creation in 1998, the So Shocking brand has redefined the codes of classic jewelry with an innovative and visionary inspiration, aimed at women with an assertive attitude. Collections such as "Capricieuse", "Emotion", "Enchaîne-Moi" and "Inverso" offer strong, plush, assertive jewelry that can be worn with pride and is not intended to be discreet. Each piece conveys powerful emotions and expresses genuine self-confidence. Transcending pre-established expectations, So Shocking jewelry invites you to express your individuality and embrace the boldness of your choices... As a French jeweler of excellence, Maison Lepage is proud to offer its customers the opportunity to discover the captivating world of So Shocking and its sophisticated creations, with their instantly recognizable design and aesthetic. Don't wait any longer, get cracking! Find So Shocking in Lepage boutiques*, and on lepage.fr.
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* Our stores are located in Lille, Rouen and Le Havre, you can find all the opening hours on our website, or contact us directly by phone at 03 20 12 04 04.
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