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Chopard

Chopard

For Chopard, luxury is written with sincerity, emotion and commitment. Since 1860, the independent Maison has combined jewellery elegance with Swiss watchmaking precision in creations where ethics transcend aesthetics. Happy Diamonds, Ice Cube, Alpine Eagle and Mille Miglia are just some of the icons that express a free, sustainable and luminous style. At Chopard, every piece of jewellery and every watch embodies a look... and a conviction.

The history of Chopard

Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, the company first made a name for itself with its precise and refined pocket watches. Taken over in 1963 by Karl Scheufele III, a German watchmaker and jeweller, Chopard entered a new era, combining fine watchmaking with creative jewellery. In 1976, the iconic Happy Diamonds collection was born, followed in 1993 by the Happy Sport watch, a unique combination of steel and moving diamonds. In 1996, Chopard began developing its own movements at its Fleurier manufacture, affirming its technical independence. Committed to ethical luxury since 2013, the company now uses only responsible gold. Still family-owned and run by Caroline and Karl-Friedrich Scheufele, Chopard embodies generous, free and sustainable elegance.

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WATCHMAKING AND CHOPARD

Chopard has created three iconic watch collections, each with its own strong and distinct identity: Alpine Eagle, Happy Sport and Mille Miglia. Focus on these collections that embody the brand's watchmaking excellence.

MILLE MIGLIA

Born from a partnership between Chopard and the famous Italian race, Mille Miglia combines performance and automotive passion. Its design is inspired by the dashboards of vintage cars and their retro speedometers. Robust chronographs, COSC-certified movements, iconic red details: the racing DNA is everywhere. It appeals to enthusiasts of precision mechanics and beautiful, sporty lines. More than just a watch, Mille Miglia is a vibrant tribute to classic motor racing.

HAPPY SPORT

Created in 1993, Happy Sport was the first watch to combine steel and moving diamonds. It embodies freedom, femininity and boldness in a joyful and uninhibited spirit. Its diamonds dance freely on the dial, offering a lively spectacle with every movement. Available in different sizes, materials and colours, it adapts to all desires. A watchmaking icon, it embodies contemporary luxury according to Chopard: free, luminous and elegant.

ALPINE EAGLE

Inspired by the Alps and the eagle that soars above them, Alpine Eagle is a contemporary, sleek and eco-friendly collection. Crafted from Lucent Steel™, an exclusive recycled steel, it embodies sustainability without compromising on style. Its bold design combines taut lines, a screw-down bezel and textured dials reminiscent of an eagle's iris. The ultimate in sporty-chic watches, they are aimed at a new generation of committed aesthetes. Alpine Eagle affirms Chopard's watchmaking heritage with a resolutely modern aesthetic.

MILLE MIGLIA
HAPPY SPORT
ALPINE EAGLE

Chopard watches

CHOPARD

Mille Miglia Chrono auto 44 mm

€8,250.00
Reference
168571-3001
Brand Collection
Mille Miglia - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Power reserve
48 hours
CHOPARD

Alpine Eagle 33 automatic 33 mm

€17,700.00
Reference
298617-6001
Brand Collection
Alpine Eagle - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Power reserve
42 hours
CHOPARD

Happy Sport quartz 30 mm

€6,750.00
Reference
278590-3010
Brand Collection
Happy Sport - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Buckle
Deployant clasp (butterfly style)
CHOPARD

Alpine Eagle 41 automatic 41 mm

€26,100.00
Reference
298600-6001
Brand Collection
Alpine Eagle - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Power reserve
60 hours
CHOPARD

Happy Sport quartz 25 mm

€6,310.00
Reference
278620-6001
Brand Collection
Happy Sport - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Buckle
Pin buckle
CHOPARD

Happy Sport quartz 30 mm

€6,480.00
Reference
278590-3002
Brand Collection
Happy Sport - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Buckle
Deployant clasp (butterfly style)
CHOPARD

Alpine Eagle 33 automatic 33 mm

€12,000.00
Reference
298617-3001
Brand Collection
Alpine Eagle - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Power reserve
42 hours
CHOPARD

Happy Sport Ocean automatic 40 mm

€10,300.00
Reference
278587-6001
Brand Collection
Happy Sport - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Power reserve
62 hours
CHOPARD

Mille Miglia Power Control auto 43 mm

€7,530.00
Reference
168566-3001
Brand Collection
Mille Miglia - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Power reserve
60 hours
CHOPARD

Happy Sport quartz 36 mm

€8,120.00
Reference
278582-3002
Brand Collection
Happy Sport - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Buckle
Deployant clasp (butterfly style)
CHOPARD

Happy Sport quartz 25 mm

€5,000.00
Reference
278620-3001
Brand Collection
Happy Sport - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Buckle
Pin buckle
CHOPARD

Happy Sport automatic 33 mm

€11,900.00
Reference
278608-6001
Brand Collection
Happy Sport - Chopard
Crystal
Breaks and scratches with difficulty anti-reflective treatment Sapphire crystal
Power reserve
42 hours

JEWELLERY AND CHOPARD

At Chopard, jewellery is a sensitive language that blends emotion, freedom and light. Through the Happy Diamonds, Happy Hearts and Ice Cube collections, the House celebrates a multifaceted femininity: joyful, elegant, graphic and romantic. Precious creations with timeless appeal, designed to accompany every moment of life.

HAPPY HEARTS

The beating heart of the House, Happy Hearts celebrates all forms of love. Precious gold, colourful hearts, moving diamonds: delicate and generous jewellery. Designed as a universal statement, the collection combines tender design with refined sparkle. Each piece embodies the elegance of the heart combined with freedom of style. Romantic and luminous, Happy Hearts is a promise to be worn every day.

ICE CUBE

Created in 1999, Ice Cube is Chopard's most architecturally designed collection.

Inspired by the geometry of the cube, it combines graphic rigour with unapologetic modernity.

Available in white, rose or yellow gold, with or without pavé, it plays the minimalist card with precious flair.

Unisex, modular and urban, Ice Cube captivates with its silent strength and purity.

A structured piece of jewellery that makes a bold statement of individuality.

HAPPY DIAMONDS

Since 1976, Happy Diamonds have been dancing freely between two sapphire crystals. Each piece of jewellery comes alive, luminous and vibrant, moving with your every gesture. The mobile diamonds embody joy, spontaneity and playful elegance. Available as pendants, earrings, rings and watches, the collection is an ode to free femininity. A powerful symbol of the Chopard brand, as poetic as it is iconic.

HAPPY HEARTS
ICE CUBE
HAPPY DIAMONDS

All Chopard jewellery