TAG Heuer Formula 1 x Gulf Chronograph automatic black dial steel bracelet 44 mm

When Two Motorsport Icons Meet

With the TAG Heuer Formula 1 Automatic Chronograph x Gulf, reference CBZ208B.BF0009, TAG Heuer celebrates one of the most iconic partnerships in the history of motorsport. The fourth chapter in its collaboration with Gulf Oil International, this limited edition pays tribute to the legendary blue and orange racing colours that have inspired generations of enthusiasts, while bringing a bold new personality to the Formula 1 collection.

Few racing liveries are as instantly recognizable as Gulf's. Its distinctive light blue and vibrant orange have adorned some of endurance racing's greatest champions, from the Ford GT40 to the Porsche 917, both of which helped write the history of the 24 Hours of Le Mans. Immortalized on screen by Steve McQueen behind the wheel of the Porsche 917K in Le Mans, these colours have become far more than a sponsor's identity—they now symbolize performance, elegance and an enduring passion for motorsport.

For more than 160 years, TAG Heuer has shared this same pursuit of speed and precision. As the official timekeeper of major racing championships and a longstanding partner of legendary teams, the Swiss Maison has built an unrivalled connection with motorsport, where every fraction of a second matters. This Formula 1 x Gulf edition is a natural expression of that shared heritage.

A Dial Inspired by Legendary Racing Liveries

Every detail of the dial draws inspiration from the world of motorsport. Its opaline black base is crossed by Gulf's signature vertical light blue and orange stripes, creating a striking visual identity while preserving exceptional legibility. A light blue lacquered chapter ring adds depth to the design, while the three black chronograph counters reinforce the dashboard-inspired aesthetic that has always defined racing chronographs.

The orange lacquered chronograph hands stand out clearly against the black central hands, allowing elapsed times to be read at a glance. Polished, rhodium-plated applied indexes filled with Super-LumiNova® ensure outstanding visibility in all lighting conditions, while the date window at 3 o'clock integrates seamlessly into the balanced composition. The overall design evokes both the instrument cluster of a racing car and the analogue gauges found in legendary endurance prototypes.

Titanium and Forged Carbon Built for Performance

To create this special edition, TAG Heuer selected materials directly inspired by modern automotive engineering. Its 44 mm case is crafted entirely from Grade 2 sandblasted titanium, offering the ideal combination of strength, lightweight comfort and durability. The matte finish enhances its technical character, while a subtle orange ring beneath the bezel provides a refined nod to Gulf's unmistakable colour palette.

The fixed tachymeter bezel features a striking forged carbon insert, a material widely used in high-performance motorsport. Thanks to its naturally irregular texture, every bezel possesses a unique appearance, making each watch subtly different from the next. Black DLC-coated titanium pushers, a screw-down crown accented with an orange lacquered ring and an anti-reflective sapphire crystal complete a distinctly sporty construction, while the 200-metre water resistance ensures outstanding versatility.

The Calibre 16 at the Heart of the Action

Powering this Formula 1 is the renowned Calibre 16, a reliable automatic chronograph movement designed for precision and everyday performance. It displays the hours, minutes, central seconds and date, while operating a classic three-register chronograph layout with a 30-minute counter at 12 o'clock, a 12-hour counter at 6 o'clock and a small seconds display at 9 o'clock. Proven and dependable, it perfectly embodies TAG Heuer's long-standing expertise in mechanical chronographs.

A Limited Edition for Collectors

The three-row Grade 2 sandblasted titanium bracelet seamlessly extends the angular lines of the case while ensuring exceptional wearing comfort. It is fitted with a folding clasp featuring double safety push-buttons and a comfort extension, both engraved with the TAG Heuer shield.

Turning the watch over reveals a screw-down case back engraved with the iconic Gulf logo, highlighting the exclusive nature of this collaboration. Presented in a dedicated Gulf-inspired presentation box featuring the brand's signature colours, this edition is limited to just 1,000 pieces worldwide.

More than a simple special edition, the TAG Heuer Formula 1 Automatic Chronograph x Gulf celebrates over half a century of shared passion for motorsport. Combining cutting-edge materials, an unmistakable racing-inspired design and the heritage of two legendary names, it is a timepiece created for collectors, watch enthusiasts and lovers of high-performance automotive engineering alike.