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Bell & Ross

Bell & Ross

Bell & Ross is a young independent brand founded in the 1990s by two Frenchmen, Bruno Belamich and Carlos Rosillo. It quickly became a leading brand, surfing on the interest of watch collectors looking for extreme tool-watches! It was first launched with the help of Sinn in Germany, then Chanel in Switzerland. Its universe is inspired by three different watchmaking cultures and a good dose of aeronautical influence. Bell & Ross has achieved the rare feat of creating a distinctive style that stands out from other watches.

NEW BR 03 41 MM

Change in continuity: Bell & Ross presents its new BR 03 collection. As iconic as ever, these new models feature a 1 mm smaller case.


The partnership between Bell & Ross and the Tara Océan Foundation is brought to life by a new instrument: the BR 03-92 Diver Tara, a diving watch designed to meet the needs of the crew of the oceanographic exploration schooner Tara.

The Collections


In 2005, Bell & Ross launched its first square pilot's watch that looked like a cockpit instrument. This gave birth to the legendary Instruments series watches! It is available in Diver, Chrono, Quartz or Auto!


With its Urban collection, Bell & Ross offers sporty-chic watches designed for the modern man and the urban explorer. Find the BR 05 and BR-X5 models!ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ


Bell & Ross offers with its Vintage collection, timeless and elegant aviation watches! Different versions are proposed : BR V1, V2 Auto, Chrono or GMT.ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ