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"Minimalism", a trend that could have been invented by dinh van... Since 1965, the jewelry house has been fashioning jewelry that blends purity of form and assertive design. Directly inspired by the Menottes collection, the Double Hearts line has established itself as an icon of modern jewelry. On the occasion of Valentine's Day, discover the history of these exceptional creations.
Mr. Jean Dinh Van and the story of a House against the grain
It all began in 1965, when Jean Dinh Van created a brand that shook up the codes of jewelry... Jean Dinh Van first made his mark at Cartier, where he learned with the utmost devotion, the craft of artisanal jewelry making. After 10 years of training, the designer launched his eponymous brand and followed his instincts. Iconoclast, Jean Dinh Van worked the gold in the manner of an artist, sculpting the material, drawing on his immense creativity. Mr. Dinh Van was not inspired by ordinary places, flowers or scenes of life.
All his creations were born from the Material. For Jean Dinh Van, jewelry rhymed with simplicity. The designer breaks the codes and then deviates from the great Houses of the Place Vendome. Jewelry is for all women, jewelry is worn everywhere and all the time. Dinh van jewelry is a luxury that can be worn every day, embellishing the woman at every moment of life.
Jewelry and everyday objects
The talent and free spirit of the jewelry industry soon took hold... But before the success of Menottes, however, it would take a few years. In 1967,the first triumph of the House was a square ring in yellow gold, with a singular look, adorned with two pearls... An avant-garde creation revisited a few years ago and which has not aged a bit!"
The brand's signature design was created in 1976. This collection revolutionized jewelry. While the larger houses sought to hide the clasp, dinh van displayed it and gave it a central place. As for the name of the line, it refers to the strength of the clasp once it is closed, similar to handcuffs.
The Double Hearts collection: a modern ode to love
Directly inspired by Handcuffs, the Double Hearts collection transforms to take on the appearance of the symbol of love, to symbolize this powerful feeling or that of friendship. The heart is adorned in yellow gold, white gold or rose gold and is sometimes dressed in diamonds.
In necklace, bracelet, ear chips or mono buckle, the hearts come to curl up against the skin to accompany the free and inspired woman with a sweet feeling of love or friendship! Find the entire Double Hearts collection on lepage.fr!
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