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Force 10 Winch jewelry

Force 10 Winch jewelry

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Force 10 Winch jewelry

Force 10 Winch by FRED: A New Era for Men's Jewellery

To celebrate its 55th anniversary in 2023, the iconic Force 10 bracelet infuses its creativity into the men's line, christened Force 10 Winch, an evolution inspired by the iconic Cable and revisited in the original two-tone spirit of steel and gold.

Under the seal of creative audacity characteristic of the FRED style, Force 10 Winch draws its inspiration from the iconic codes of its predecessor to reinterpret them in a collection of creative pieces. Fully embracing the versatility that characterises Force 10, this line embodies the revival of men's jewellery.

The marine spirit is intrinsically linked to Force 10 Winch, taking its name from an element present on all the decks of sailing ships: the winch, a device that multiplies the force exerted on the ropes to manoeuvre the sails. Reinterpreting the stylistic variation of Force 10 initiated in the 1980s, the Cable forms the basis of its design, magnified by a new graphic dimension.

With this new line, the sporting values and powerful identity of Force 10 merge with the codes of contemporary, assertive masculinity. A style manifesto brimming with freedom and creative daring, expressing a masculinity without limits and assumed.